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Chief Financial Announces Chief Cares 2020 Winner

To increase support for local nonprofits during the pandemic, Chief Financial Credit Union launched its first Chief Cares contest earlier this year.
Chief Cares 2020 was an online contest that allowed nonprofits to upload videos and information about the incredible work they do, then share their page to ask supporters and community members to vote. The first round of the contest began on October 3rd with 33 nonprofits participating. The 5 organizations with the most votes continued to Round 2 on November 2nd where voting restarted.
“Inspiring creative philanthropy is part of our core mission and has become increasingly important during the pandemic,” said Chief Financial EVP and CMO, Cheryl Boodram. “Our Chief Cares 2020 contest was far more than just giving back to one deserving nonprofit, but also a creative way of helping all of the participating nonprofits highlight the work they do on the frontlines supporting our communities.”
Recognizing the limited resources experienced by many community organizations, Chief Financial provided media kits to each entrant as the contest launched to help them call for voters and show off their amazing work. The team also provided personal assistance to the organizations and voters throughout the contest.
Chief Cares 2020 came to a close on November 30th with a remarkable 45,132 votes cast and the winner, with 10,396 votes in the 2nd Round, was Grace Centers of Hope.
Grace Centers of Hope (GCH) provides help, hope and long-term life skills programs for those afflicted by homelessness, domestic violence, addiction and abuse in southeast Michigan. Without any government funding, they offer programs for men, women and children who are seeking shelter and healing.
The devastating circumstances faced by those served by Grace Centers of Hope disrupt virtually every aspect of family life, damaging the physical and emotional health of family members, interfering with children’s education and development, and frequently resulting in the separation of family members. Through GCH’s one-year life skills program, they provide guidance, vocational education, career and education center access, and financial responsibility training to hundreds of individuals each year.
“The Chief Cares 2020 contest has helped us bring more awareness to Grace Centers of Hope’s lifesaving programs and we were proud to be a part of it,” said Grace Centers of Hope CEO, Kent Clark. “The $10,000 donation from Chief Financial Credit Union will help us not only provide the basic necessities of life, but also offer hope for a brighter future through our programs designed to transform lives.”
Chief Financial Credit Union has plans to make their Chief Cares contest an annual event and to use the contest platform in additional innovative ways in 2021.
About Chief Financial Credit Union:
Chief Financial Credit Union is committed to empowering financial success and inspiring creative philanthropy throughout each community it serves. Chief Financial has been meeting the needs of its members since 1941 with branch locations in Birmingham, Dearborn, Pontiac and Rochester Hills, Michigan. For more information, visit

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