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How To Use Unexpected Downtime To Benefit Your Business

Don't waste valuable downtime resulting from the COVID-19 crisis. Leverage it to better position your company for the forthcoming upswing.

During difficult economic times, it's natural to hunker down and cut costs, which includes your marketing and branding budget. Though times are tough right now, it's important to remember that this isn't the end of a great economy. It's simply being "paused" because of the coronavirus pandemic.

COVID-19 has closed our schools, restaurants and many businesses. All conferences, trade shows, conventions, and other special events also have been canceled or postponed. And that's OK: Our population's health is the most important thing right now.

Will you be ready to jump back into business?

However, forward-looking business leaders know that the moment the threat of this virus is over, restaurants and businesses will reopen. Conferences, trade shows, conventions and special events will resume as quickly as they were canceled. And it may happen in record time--because speakers, vendors and venues will all be available and ready to go. ........ 

Read the full article on Inc.com

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