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iHeartMedia and M1 Concourse Partner for 2023 Events

M1 Concourse and iHeartMedia have agreed on a strategic partnership naming 106.7 WLLZ, Detroit’s Wheels, the Gold Sponsor for M1 Concourse’s 2023 Woodward Dream Show and American Speed Festival.

“We’re excited to partner with a media organization that has national reach and local impact,” said Jim Tanner, COO of M1 Concourse. “WLLZ is a prominent classic rock station in the Detroit market and a perfect fit for audiences of Woodward Dream Show and American Speed Festival.”

We believe the iHeartMedia platform and suite of diversified radio stations will help us broadcast to interested and engaged audiences, likely reaching new attendees. This awareness could crossover into private event center bookings for our modern 28,000-square-foot event complex. M1 has plenty of automotive and family-friendly shows to offer on our 87-acre campus, which includes our 1.5-mile M1 Circuit.

We are excited about this new relationship and believe that our affiliation with iHeartMedia will be mutually beneficial. Please listen to iHeartMedia weekly for more information regarding the entire event schedule at M1 Concourse and be sure to visit our website to learn more about our amazing motorsports community.

The unique motorsport and entertainment facility is host to numerous major automotive events each year, including the Woodward Dream Show, MotorTrend’s Roadkill Nights, Cars Under the Stars, monthly Cars & Coffee events, M1 Cycling Classic, American Speed Festival, and the Checkered Flag Ball, a fundraiser for the Checkered Flag Challenge that deploys the M1 Mobility vans to satisfy transportation needs for Pontiac residents.

This is a place where enthusiasts keep, show, and exercise their vehicles in the company of other enthusiasts and enjoy unforgettable experiences in a social setting, not typically available to people who keep their cars at home or in a traditional storage facility. 

About M1 Concourse
M1 Concourse blends style and speed, offering the perfect automotive events and entertainment venue at its 87-acre property including a new 28,000-square-foot event complex. This state-of-the-art facility features indoor and outdoor spaces that overlook the 1.5-mile M1 Circuit and a dynamic area in the center of the track. M1 can transform any event into a one-of-a-kind, exclusive experience. It’s conveniently located on the legendary Woodward Avenue in the city of Pontiac and is less than 35 miles from Detroit’s Metropolitan International Airport.

About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit for more company information

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