The Only Three Kinds of Video Your Business Actually Needs

You're making video. It just isn't doing anything.

Of all the video you made this year, which one actually did something? Brought in a client, closed a deal, made somebody trust you before the first call.

If you had to think about it, that's the whole reason I'm running this.

Here's what it costs you. Every piece starts from scratch, so nothing compounds. The good stuff gets buried under the filler. You keep paying for video that gets watched once and forgotten, and the people who should be hiring you still can't tell what makes you different. Meanwhile someone with worse work and a clearer story keeps getting the call.

Twenty years of making video for everyone from Disney to solo founders filming in their kitchen, and the pattern is always the same. The ones who win aren't making more. They're making three kinds, and each one has a job. When one's missing, the whole thing tips over.

On September 2 I'll walk you through the exact framework:

• The one that builds trust before anyone's ready to buy
• The one that does the selling so you stop repeating yourself.
• The one that lasts. The one people remember you for.

Here's a sneak peek at what we'll cover.

• Which of the three you're missing and how to tell in about a minute
• Why the video you already have isn't pulling its weight and what to do with it instead of starting over
• What to make next, and in what order so the next thing you film actually has a job
• Real examples from twenty years of productions including what worked and what quietly wasted the budget
• Time at the end for your questions bring the one you have been stuck on

 
No gear talk. No posting schedules. Just the structure. Founders, experts, and marketing leads at companies who know video matters and are tired of guessing. Whether you're the one on camera or the one signing off on the budget, the three jobs don't change.