Clarify. Create. Connect. Your Roadmap to a Remarkable Brand - SESSION 1: CLARIFY Your Brand (Three Part Series)
Brand Identity Webinars: Three Part Series - Wednesdays, June 10th, 17th, 24th from 1:30 - 3:00 PM
Because customers are demanding and expecting more from businesses, especially in today’s world, you know you need to do something. Where do you start? Your company’s identity, your brand, can be built haphazardly, or with intention and purpose. Be intentional about what you, your team, and the world believe about your company.
Get motivated to transform your business with a remarkable advantage in this three part brand identity webinar series.
Session 1: CLARIFY Your Brand - Wednesday, June 10, 1:30 - 3:00 PM
Are you afraid that you are becoming outdated and losing touch with your market? What really is the goal of branding your business? Do you have a map and a strategy? Where do you start?
In this first session of a three part series, we will cover how the Brand Blueprint is your map to be intentional with building a strong brand.
In this session, you will discover:
- How to create your Brand Blueprint: "Who We Are"
- How to codify and build from your Purpose, Mission, and Vision
- The role of Core Values in your brand strategy
- How can a strong brand positively impact your company culture?
- How to stand apart with the unique value you bring to others
- The importance of your Key Differentiator
- Brand Promise (your unique solution, consistently delivered)
- Building your messaging around a compelling elevator pitch (Your 16-Second Story)
Session 1 Presented by:
Bill & Linda Kleist, Partners, Identity Creative, LLC
Julie Kowalski, Founder and Chief Performance Strategist, Creative Partnerships, Inc.
Do you feel doubtful that re-branding is worth the time and cost? Are you embarrassed about your look? Does your logo lack meaning? Is it unique and relevant? Does it look amateurish? Don't make the brand identity blunders too many business owners do.
In our second session, we will show you what makes for a successful brand identity design and the way out of a blah-brand fog through the power of a remarkable brand identity.
In this session, you will discover:
- The 4-Pillars of a Successful Brand Identity
- Your Company Name (Does it work?)
- The Symbol-Story (communicate the meaning of your logo)
- Types of logo design styles and which best fits you
- Logo Do’s & Don’ts (technical accuracy)
- Slogans and Descriptors
- Brand Style Guides
- Maintaining Identity Standards
- Marketing Collateral (consistency & alignment)
- Building a Media Library
Bill & Linda Kleist, Partners, Identity Creative, LLC
Session 3: CONNECT Your Brand - Wednesday, June 24, 1:30 - 3:00 PM
Is your marketing built on a consistent and compelling brand message? Is your sales process aligned with your marketing efforts? Is the online world a confusing R&D expense? Serve and win with your team and your clients, succeed in following your Brand Blueprint and connect with your market.
In this third session, we will outline how to create a marketing strategy that is aligned with your Brand Blueprint and can grow with your company.
In this session, you will discover:
- How to align your compelling message with your team and marketing efforts
- The initial steps to building a lead-generating strategy for the homepage of your website
- How to create a marketing strategy that can grow and adapt with your brand messaging
- Weighing the cost of marketing
- Connecting with Purpose: Communicating a clear, differentiating message with every contact and marketing channel
- Focus on your brand promise with every experience.
Bill & Linda Kleist, Partners, Identity Creative, LLC
Teresa Renaud, Owner, Outsourced Sales Management Services, LLC
About Identity Creative:
Bill and Linda Kleist founded Identity Creative in 1993, specializing in creating and launching remarkable brands. Identity Creative has created brands in the retail space such as Benito’s Pizza, municipality space such as The City of Sterling Heights, to hundreds of manufacturing, professional services, and non-profit entities. Together with their creative team, they are building brands through company & product naming, key message development, brand identity design, creative campaigns, fully aligned automated brand focused marketing implementation, and brand development workshops.
www.IdentityCreative.com 248-690-9222
About Creative Partnerships:
Julie Kowalski is an accomplished performance consultant with 30+ years of helping leaders create happy, inspired, and highly productive workplaces. Julie started her career opening restaurants for Chuck Muer. She directed the opening of 18 restaurants for Muer and other restaurant owners before she was ready for something new. She landed a job with DDI, one of the world’s premier performance consulting firms, where she partnered with leaders from Fortune 500 companies representing dozens of industries. Then, just four years out of college, she started her solo journey with an irresistible craving to support her clients in a way that delivered tangible results. Today she is CEO and Chief Performance Strategist at her company, Creative Partnerships.
Julie has been presenting to companies across the US, Canada, and Europe for over 30 years. She’s known for “coloring outside the lines”, overcoming seemingly impossible constraints, and producing deliverables that her clients didn’t dream were possible.
Images
Date and Time
Wednesday Jun 10, 2020
1:30 PM - 3:00 PM EDT
Location
Zoom Meeting. Link will be sent to registrants before the event.
Fees/Admission
Registration in advance is required. Register for one or all three in the series. You will be sent the details for each separately.
Complimentary for Members
$10 for Non-Members
Contact Information
Chamber Office 248.853.7862
Send Email
){kind=link}