Business Development Series: Social Media Best Business Development Practices
Partner & CEO, Auxiom
With more than 15 years of experience across a wide array of technology sectors, Loria is Partner and CEO of Madison Heights-based Auxiom, the Gold Standard in IT.
His company delivers IT services to small- to mid-sized businesses across SE Michigan. With a focus on customer service—from the front desk receptionist to IT experts—and by fully managing all aspects of technology for clients' businesses. The Auxiom Golden Path takes clients who are typically too small to have an in-house IT team to a level where they are protected and proactively using IT to manage and grow their business, direct benefits from Auxiom’s monthly 150-point system inspection.
Loria serves as an executive board member of Midwest Technology Leaders, a Midwest-based IT executive symposium; is founder of 10-10-10 IT Executive Forum which brings together CIOs, CTOs, CISOs, and other IT Executives through monthly peer-to-peer sessions; and is a member of Vistage Michigan. He also has served as a mentor in the ‘We Build Character’ CIO mentoring program, aligning CIOs and other Senior Level IT Executives with technology professionals looking to develop themselves and enhance their careers in IT with the help of a mentor.
Dave Boni is a local marketing prodigy and entrepreneur. His companies have been featured on The Ellen DeGeneres Show, The Observer, Tech Insider and more. He now focuses on growing Pilot Digital, a marketing agency that generates leads for their customers by helping them stand out from the crowd. You may have heard of them through one of their ridiculous email campaigns.
Eric S. Thomas
Brand Strategist & Senior Partner, Saga
Eric Thomas is a Brand Strategist and Senior Partner at Detroit-based Saga. During his nearly decade long career he has worked with hundreds of businesses and organizations to help them develop their brands and find their voice through Brand Storytelling.
While seeking broader opportunities to help businesses understand storytelling, his blog on LinkedIn has experienced tremendous success. In under a year his writing has been viewed over 2.1 million times and been republished across the globe; his most viewed article to date, “How to make Millennials hate you, The Pepsi Way” (550,000) dissected the controversial commercial fueling conversation around conscious marketing. His famed, “Why I Hate Detroit article (134,516)" sparked heavy discussion around the world of Detroit's real reality.
The growth of Saga has turned a new page in his entrepreneurial success. The entrepreneur has added a new chapter to his brand, serving as a storytelling expert, speaking at nationally recognized conferences including IDSA Design Conference and TEDxDetroit as well as a host of Detroit events and workshops. His knowledge has also landed him as a inductee with Crain’s Detroit Business “twenty in their 20s.” (2016), Michigan Chronicle's 40 in their 40s(2017) and along with The Spirit of Detroit award (2017).
Topic of Presentation:
Social media has changed the game when it comes to developing new business. This seminar explains how companies are taking a proactive approach in managing their brands to generate bottom line results. This includes integrating increased time spent “listening,” the power of 24/7 online networking opportunities and leveraging “traditional” tactics to build successful business development programs.
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