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Women Forward Advertising Agency Gets a Rebrand, Rebirth, and Renewed Purpose
Woman-owned advertising agency, previously known as Thayer Marketing, rebrands as 22 Waters - A Digital Agency. 22 Waters is a Google Ads management agency. What started as a one-woman show in 2019 has now become a team of hungry minds who are passionate about the digital advertising space. With a new name comes a renewed sense of purpose for their clients as well as a commitment to redefining women in the workplace. As a Google Ads only agency, 22 Waters specializes in the build-out and management of
OU researchers help develop new tool in fight against rare genetic disease
Three Oakland University researchers are part of a team that developed a new method to screen FDA-approved drugs to determine if they could be repurposed or improved to help patients with Spinocerebellar ataxia type 5 (SCA5), a rare genetic disease of the nervous system. SCA5 is caused by a mutation in the β-III-spectrin gene, which is critical for creating connections between neurons in the central nervous system. The mutation causes β-III-spectrin and a structural protein called actin to stick
OU’s Burke Lecture to examine social issues through lens of cultural racism
For its 2023 Richard J. Burke Lecture in Philosophy, Religion and Society, Oakland University will welcome Dr. Linda Martín Alcoff, who will present her talk “Cultural Racism” from 7-9 p.m. on Thursday, March 9, in Oakland Center Banquet Room A. Dr. Martín Alcoff will discuss the idea of culture as a terrain for political struggle and provide a history of the ways in which cultural racism developed in the context of colonialism. Cultural racism refers to prejudices and discrimination based on cultural
Professors examine ethics of age de-escalation in pediatric vaccine trials
Many vaccine trials use age de-escalation with the goal of safeguarding the interests of younger, more vulnerable populations. After a vaccine’s safety and efficacy are established in adult populations, progressively younger cohorts are enrolled and studied. Although age de-escalation approaches are widely used, including in the recent development of pediatric COVID-19 vaccines, ethicists have not comprehensively addressed the benefits and risks of such approaches. Oakland University Professors Ami
OUCARES to host annual Family Fun Day March 18
To offer an inclusive day of fun for those impacted by Autism Spectrum Disorders, the Joanne & Ted Lindsay Foundation Autism Outreach Services (OUCARES) is hosting its annual Family Fun Day from noon-3 p.m. on Saturday, March 18 at the Oakland University Recreation Center. The event is free and open to individuals of all ages; no registration is needed. Sponsored by Lumen Pediatric Therapy, the event will offer a variety of activities, including:Information fairArt projectsBouncy inflatablesSwimming
Fund Your Creative Pursuits with These Tips
Working as an artist, musician or writer can be fulfilling, but it's often filled with financial struggle. According to Artnet, the yearly income is under $30,000 for 60% of those in the creative sector. However, there are ways to boost your earnings while honing your craft and building your audience. The following advice from the Auburn Hills Chamber of Commerce can help you get there. Register as a Limited Liability Company Registering as a business lends legitimacy to your efforts, as prospective
Conclude Your Auburn Hills Small Business's 4th Quarter on a Positive
The fourth quarter is upon us, which means it's time to start wrapping things up for the year! For small businesses, that means taking stock of what you've accomplished, setting new goals for the coming year, and getting your marketing and website ready for the holiday season. From the Auburn Hills Chamber of Commerce, here's a rundown of what you need to do to close out the year strong. Evaluating Goal Achievement for the Year The first order of business is to take a look back at the year
How Communication and Collaboration Bring Success to Your Auburn Hills, MI Small Business
At its best, collaboration yields better results than going it alone. Two (or more) heads are often better than one, after all. But what happens when your team isn't working together as efficiently as you'd like? Whether it's a lack of communication, too much micromanaging, or something else entirely, there are a few key ways to get your team collaborating like never before. Read on to learn more with these tips from the Auburn Hills Chamber of Commerce.Create an Open Environment One of the best ways to
